Dear Parmis
Last week,
I wanted to write advertising. I didn’t know that how write it? All of a sudden
I found an e-book about Ad Words .Now I think I’m ready to write Ads,
but I’m still a new advertiser and I must learn more.
Before, I
thought, writing Ads is very simple. Now I know it has a special way, we
must write Ads that attract clicks.
The lifeblood
of any online business is website traffic. It is important. It’s
determines the success of any business and this is an original question: How
do we create instant website traffic? There is a system for bringing
in instant traffic pay-per-click advertising (ppc), but the bad
news is that 95 percent of ppc advertisers end up throwing several
hundred bucks down the hole, because they don’t know how it works.
Successful ppc
campaigns are based on three things:
·
Focused Keyword Research
·
Compelling Ads
·
Effective Landing Pages
We do Keyword
research to do three things for our topic.
·
Use the Keyword databases to find out if
it is popular
·
Research the ppc engines and find out
what the top bid prices are.
·
Go back to Keyword database and create a
focused list of Keyword.
At first we
create a list of strong Keyword and then we can use these lists to write
Ads that attract clicks.
We break
down an ad into 5 separate components:
·
Headline: use our main terms for ad group in
headline.
·
First line :Stick your biggest ,most powerful benefit
in the first line(fore example: help for help for set up a system)
·
Second line: put your most feature in
this line(for example: a free report for download)
·
Display URL: put your main site url in this
line
·
Destination URL: Don’t send your traffic to the
main page for each type of Ad, therefore send them to specially targeted
pages.(in this case, the download page for the free report)
If you
would like to read this e-book, you can follow the author on Twitter.
http://www.twitter.com/bradcallen/
Adwords :Brad Callen
Bryxen Software, Inc.
http://www.keywordelite.com
Adwords :Brad Callen
Bryxen Software, Inc.
http://www.keywordelite.com
Wishing you only the very best
M.T
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