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Saturday, April 20, 2013

Google+marketing Blueprint


4 Ideas for Hangouts
 
 
·        Q+A sessions with customers - allowing them to pose questions to a human face enhances consumer trust in a brand as they know they aren't receiving an automated reply.
·      Competitions – set up a competition in which you pose a question during a hangout and you could drive a huge amount of traffic onto your page at once.
 
·      Employee meetings – one default business page circle is 'team members', by ensuring all your team members are part of this circle you can use hangouts for cross-department meetings and as an alternative to finding a meeting place.
 
·      Client meetings – Many businesses already use hangouts to connect with clients and hold face-to-face meetings without being in the same room. By setting these up through a company profile instead of a personal profile the process becomes more professional.
 
 
 
 

 
 
Pimping Out Your Pages
 
 

 
So far the art of pimping your Google+ Pages is still right in its infancy and there's not much available.
 
But just like Twitter and Facebook, moving forward, pages that look good and include additional graphics or links will stand out from the crowd and have more impact.
 
A couple of the options avalaible right now allow you to create a banner (like mine in the picture above) and customise the like 'buttons' you post around your web properties.
 
There are already a few sites which offer this free, and they're well worth a look.
 
 
Keep an eye on these, as other G+ service providers are sure to advertise new products as they appear.
 
 
 
7. Enable Google Analytics Integration for +1
 
If you're a Google Analytics user, you can also enable Google Analytics integration. All of your clicks will be added to a specified category in Google Analytics so you can check out how many clicks you're getting on your +1 button.
 
 

 
Along with the launch of Pages for Business, Google has launched a new extension to their AdWords service that will let people +1 your page right from your ad. Again , this is a way to help your ad stand out from the pack of generic text ads AND help your long term organic search visibility.
Another prediction: As the Google Plus platform grows, you'll be able to target your AdWords ads to people based on their interests and employment as well as by what they're searching for and where they're located. This puts your products and services in front of your ideal customer at the precise moment they're looking to buy. Powerful.
 
 
 
 
 
8. Segmenting your Communication
 
Google+ solves this problem by using what it calls Circles. Circles are no more than groups of people that users can create and label. For example, you might have different Circles for friends, family, and coworkers, and you would place new connections into their respective Circle. And yes, people can be added to more than one Circle.
 
Once you have Circles created, you can then decide to share a Google+ message with one or multiple Circles.
 
Segmentation is critical for organizing life online today. Organize your online life with Google+. Create the Circles you need to properly communicate with all your different business contacts.
 
 
                           Best regards
 
                                     M.T
 
 

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