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Wednesday, March 27, 2013

LinkedIn Marketing 2013

Dear Parmis

Today I read an eBook about LinkedIn. Here is a part of this eBook.

Why LinkedIn?

    As of 2nd August 2012 LinkedIn reported it had 175 million+ professionals members in over 200 countries and territories around the world.
   They surpassed 5.3 billion professional-oriented searches in 2012.
That alone should be enough to get you thinking about adding LinkedIn to your marketing strategy.
   But more than that, LinkedIn has some unique features to get you and your business/ brand seen by your target market.

Data courtesy of the LinkedIn Press Center

  • Firstly LinkedIn is very SEO friendly. Make your profile nice and keyword rich and you could very well find your LinkedIn profile at the top of Google!

  • Secondly it is a great Lead generation tool. Join or start groups to tap into the huge community of users who are looking for professional advice.
  • Thirdly, it increases your brand visibility and won't eat up half the time you spend on Face book or twitter. An hour a day making connections, commenting in your groups and posting interesting updates will be enough for you to grow a huge base of connections and catapult your business. There are many more reasons, including the very visible social proof on your profile page in the form of endorsements and recommendations, the fantastic facility to showcase your experience, talents and expertise, the ability to add business pages with featured products create huge targeted groups and leads more! 

     Excited? You should be, let me show you how simple all this is to setup.
     Setting up an account on LinkedIn is easy and free. Just go to and follow the instructions.

    Why your profile is so important

    • 1st impressions count
    The whole point of LinkedIn is to make connections and engage with those connections in a meaningful way. Unlike Face book & twitter where your profiles are based on the content you've been sharing, LinkedIn is very much more focused on who you are, what you do, what you can do for others and your experience and experience.
    • SEO friendly
    You must remember though that Google is changing. It's algorithms all the time and moving much more towards social proof. So you need to add to your keyword rich profile; great engagement, lots of likes, endorsements, recommendations and connections. Keyword stuffing may work in the LinkedIn search (and it does), but it won't hold much weight on its own in Google rankings anymore.

    • Positioning
    Creating a benefit driven summary, showcasing your experience and expertise, plus adding your specialties and skills (plus a few more great tips I'm going to be giving you), will begin to position you with credibility and authority in your industry or niche.
    Add to that the all important social proof element and it won't be long before you will have positioned yourself as the go to expert in your particular arena.

    LinkedIn Marketing 2013! By Jo Barnes

                       Best Wishes


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