According to the Facebook pages Manual-which you can download and use for guidance in setting up your Fan Pages-Pages were added to the Facebook milieu so that businesses, organizations, bands, and celebrities could keep in touch with their fans in "an official, public manner."
For us, the key word here is"businesses" because when use Fan Page for a niche specific keyword/product, that is our business.
With a tightly keyword focused Fan Page, you will be indexed fast by the search engines. Your individual fan page will let you be recognized as an expert in your niche with exposure to maybe thousands of people each day, build your list, generate traffic to your blogs or websites, and much, much more.
SEARCH ENGINE OPTIMIZATION FOR FACEBOOK FAN PAGES
There really isn't much difference in the techniques you use for search engine optimization of your Facebook Fan Page than you would use for your blog, or articles, or a website- anything you want to be noticed and indexed for a specific keyword by the search engines. Here are some things to keep in mind when setting up your Fan Page:
1-Every Fan Page you create should have a tightly focused Theme and, if you develop several Facebook Fan Pages, do not promote one page on another page. Keep them totally separate.
2-Make sure you pick a niche that is active and has a lot of people searching for whatever you want to promote on your Fan Page. Look for the hot trends in Click Bank, Yahoo, Amazon.com, for starters. Search out magazines at your favorite newsstand.Go through the magazines in the niche you are exploring and look for what's selling. You can believe that if you find a magazine for your niche, that it is a popular niche with your potential customers.
3-Do explicit market research with your favorite market research tool(I like market Samurai and the keyword research portion is FREE.) This is a very important step. If you don't get it right, you won't get the traffic from the search engines. Take your time; give it a lot of thought.
4-Go to Google Keyword Tool and enter your main theme keyword and look for additional keywords you can use that have a lot of searches each month. In Google (or Yahoo), you can put in a keyword in quotes(phrase match), to see how much competition there is for pages that use that keyword. Compare the Global Searches Per Month number from the Google Keyword Tool with the number returned by Google ( actually, Yahoo's numbers tend to be more accurate), and look for keywords for a high number of monthly searches and a low number of competing websites. This will make it easy for you to rank for that particular keyword.
5-Once you have determined your main theme keyword and additional keywords you would like to target, use the main theme keyword in your Fan Page Title and in your Profile.
6-Talk about your Face Page on the Social Networking sites. The most popular ones, aside from Facebook, are hi5, Ning, Bebo, Orkut, LinkedIn,Freindster, and MySpace. Use Twitter and Foursquare for micro blogging . Do some quality content publishing on various web2.0 sites, such as HubPages, Squidoo, tumblr, Scribd, and ezinearticles. Always, link back to your Facebook Fan Page.
7-In the profiles you create for the different social networking sites, send a link back to your Facebook Fan Page URL.
8-Everybody knows that article marketing is the best way to get your blogs and pages indexed by the search engines quickly. They are great authority sites and the search engines love them.
Write several articles, making sure you use the keyword you want to target both in the article title, description, and the content of the article. In the resource box at the end of the article, send the viewers back to your Fan Page or, if you have an opt in page on your Fan Page that offers something free that is relevant to the article, send your readers there. Not only will you get indexed quickly, your will begin to build back links to your Fan Page.
Fast Fan page profits by Bertus Engelbrecht
Best regards
M.T
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